Why Jovanotti? Why introduce Lorenzo Cherubini, a.k.a. Lorenzo Jovanotti, to a younger (and not so young) generation of Italian-Americans (and not only Italian-Americans)? Why introduce him to the whole world? First of all, his music is enthralling in its apparent simplicity, and second, Italy’s image in the music industry must constantly be kept up-to-date. But we aren’t here in the guise of music critics or even fans.