Using The Godfather to sell Peroni beer in Sweden.
Zesty Kraft (Los Angeles)
Italian ads for the foreign market by Rana pasta
San Pellegrino’s mineral water and orange soda
Polpettas (Curtiba, Brazil)
Mafia-based ads for the “Italian” restaurants Cosa Nostra (Mérida, Mexico)- Good life, beautiful women, and delicious food—Italians are often depicted as classic Latin lovers. Even foreign brands use this stereotipe to promote Italian- sounding products.
- Using The Godfather to sell Peroni beer in Sweden.
- Zesty Kraft (Los Angeles)