Matteo Renzi, President of the Provence of Florence, and Riccardo Strano, Director of the North America division of ENIT (Italian Tourist Board)Antonio Preiti, Director of Florence Tourist BoardMeryl Levitz, President and CEO of the Greater Philadelphia Tourism Marketing CorpJames Bradburne, Director General of Fondazione Palazzo StrozziRiccardo Strano, Director of the North America division of ENIT The Conference